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作者:BETZ 出版社:華泰文化 出版日期:2011年03月08日 語言:英文 ISBN:9780470547823 裝訂:平裝 內容簡介TOP WRITTEN BY THE AUTHOR WHO HELPED CRYSTALIZE THE FIELD OF TECHNOLOGY MANAGEMENT AND THE MANAGEMENT OF INNOVATION WITH THE FIRST TWO EDITIONS OF MANAGING TECHNOLOGICAL INNOVATION, THIS THIRD EDITION BRINGS THE SUBJECT IN LINE WITH CURRENT BUSINESS STRATEGY. IT ALSO PRESENTS INFORMATION IN A NEWER ORGANIZED FORMAT THAT ALIGNS MORE CLOSELY WITH HOW THE TOPICS ARE PRESENTED AND DISCUSSED IN THE CLASSROOM. ALSO INCLUDED IS A WIDER DISCUSSION OF HOW SCIENCE AND TECHNOLOGY INTERACT WITH THE GLOBAL ECONOMY.作者簡介FREDERICK BETZ 現職:PORTLAND STATE UNIVERSITY |
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